Recent concepts to promote an on-line Master's Degree for Music Theory and Composition (NDA prevents me from showing university name.) Graduates would compose music for orchestras, film, and gaming industries.
The creative brief was "music matters" and was to a global audience. Initial rollout of banner ads targeted online channels but creative could also be used in traditional media.
We won three of the five new business pitches to promote on-line degrees for two universities.
I was contracted as creative lead. Thanks to help from Laurie Harrington on copy and Ari and Ron at Griflan Design.
