DYMISTA: BUILDING A BRAND IN A CROWDED MARKET
This new nasal spray combined an antihistamine and a steroid to help allergy sufferers get rapid and complete relief from seasonal allergy symptoms (or, as our concept originally read, “Blows Allergies Away.”)
The global product launch (to be rolled out in the US first) included logo design, brand guidelines, packaging, pre-launch materials, journal ads, promotional material, in-office patient materials, digital tactics, and exhibits. Although this was the first combination product it launched in a highly genericized and crowded market.
The concept, direct and simple, based on physician input, scored among the highest against norms in market research and led to Dymista being the fastest growing brand in the category shortly after launching.
(Work completed at Renavatio Healthcare Communications)
(Above) the launch ad to physicians, branding, and promotional materials
(Above) pre-launch materials at the AAAAI convention which included customized posters of top regional allergens and capturing a data base of a ready target market
(Above) some of the many concepts developed for the brand team
(Above) the initial pitch concepts
(Above) the initial pitch concepts